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CategoryWeb Experience
ClientOlumo
IndustryBeverage
Year2026
StatusLive

An energy drink brand experience built around one idea - strength from within - told through pressure, material and a living, scroll-driven can.

Challenge

Energy drink sites default to loud neon and youth-oriented cliché. Olumo needed to feel powerful, elemental and premium - physical rather than fantastical - while still reading, unmistakably, as an energy drink.

Strategy

Build the site around Olumo's own narrative arc - Origin, Pressure, Energy, Release - so the visitor discovers the brand's physical world (stone, aluminium, condensation, human movement) in the same order the brand's campaign film tells it, against a dominant pure-black environment that lets the product and material stay visually dominant.

Solution

A scroll-driven "Living Can" sequence rotates the product as the visitor scrolls, revealing its aluminium surface, travelling highlights and packaging detail; a dedicated chapter carries the campaign film in full; and an expandable flavour system lets each future flavour shift accent colour, lighting and atmosphere without breaking the core identity.

Results

A brand site that behaves like an extension of the campaign rather than a product page bolted on afterward, tactile, controlled, and built to grow as new flavours launch.

Technologies
Next.jsCSS ModulesScroll-driven turntable sequence
Credits: Concept & build: DIGIFYGURUNext project
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